11 June 2011, 19:50

The Voice of Russia presents its new project in Washington

The Voice of Russia presents its new project in Washington
Download audio file

The Voice of Russia’s brand new US project was unveiled in Washington: there will now be live broadcasts from the US capital. For the first time, the Russian radio station’s shows broadcast in the US will be created on American soil, whereas before, they all came from Moscow.

The Voice of Russia’s brand new US project was unveiled in Washington: there will now be live broadcasts from the US capital. For the first time, the Russian radio station’s shows broadcast in the US will be created on American soil, whereas before, they all came from Moscow.

The Voice of Russia can be heard on AM 1430 in New York and AM 1390 in Washington. This is a very important step for the company, because for the first time in the station’s history, shows delivered to US audiences will be made on location, said the chairman of the Voice of Russia, Andrei Bystritsky.

Shows will be broadcast from Washington six hours a day, seven days a week, during morning and evening primetime. Just a stone’s throw away from the White House, a team of American and Russian journalist will bring timely live reports on global events to American listeners from a cutting edge Washington studio.

Morning shows will comprise news blocks, commentary and interviews with Russian experts. The evening programs are generally dedicated to recapping the day’s major events, with American newsmakers and commentators coming into the Voice of Russia studio. Programs from Moscow will fill the airtime between the US-made shows on the same frequencies.

Over time, the station plans to expand its program lineup, increase the number of hours on air and establish a country-wide network of correspondents. Experts are sure that the Voice of Russia’s new project will help foster deeper mutual understanding between the two countries.

This was one of the issues addressed at the National Press Club roundtable in Washington. A discussion titled From the Cold War to a ‘reset’: the changing image of public diplomacy in Russo-American relations” was held as part of the presentation of the new Voice of Russia project. The world has changed a great deal with the appearance of a multitude of media outlets, noted the chair of the Voice of Russia, Andrei Bystritsky.

"Today’s abundance of media, the millions of informational websites and tens of thousands of online channels in English alone have created an audience that hardly understands what’s going on. Making sense of anything at all becomes practically impossible and it is exceptionally hard to tell the truth from lies. The problem of the new communications world is that reliability has become the central issue. Certainly, there is no talk of restricting the freedom of the dissemination of information – and anyway, this would not be possible. In my opinion, the most important thing is the self-organization of those who undertake to treat information responsibly. In essence, our US project is precisely a step towards all of us having more shared knowledge and better mutual understanding."

Parties to the discussion exchanged views on the development of Russia-US ties in general and the presence of Russian media in the American media space in particular. It is very important to highlight different points of view to the American audience, says the director of the Center for Eurasian, Russian and East European Studies, Angela Stent.

"There is lack of knowledge in the United States about Russia, and they need to understand more about Russia, I think what real lack is sort of objective reporting, independent reporting, where you have different viewpoints. I think the same would go clearly if you were going to be reporting on international events and things in the United States as well. But But you have somewhere people feel that they are not being fed by propaganda lie."

Without a doubt, a mere Voice of Russia presence on US radio waves does not guarantee immediate interest and trust from American listeners – this needs to be earned. The former head of Deutsche Welle radio in North America Rudiger Lenz gave his advice.

"Do not fall into a trap, which means that if you are not gaining credibility at the very first beginning of your station, then you have an image problem, from the very first beginning, and that can be crucial for the further progress of the station, and so far you have to be absolutely truthful and try to be critical as well, that is what western people, that is what American people want to be addressed, that is what they wait for."

 

  •  
    and share via